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Know The Campaign
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Question 1 of 5
What are crosstabs?
A voting error on a ballot when two opponents are punch voted, when only one vote is allowed in a given race
Split media coverage that occurs when two candidates simultaneously (or near-simultaneously) announce for a given political race
Debt accrued by a losing candidate that has been forgiven by creditors
Fine-grained information within polling results. For instance, you may know that 70% respondents support a policy, but if you want to know how many Hispanic women support the policy, you can look to the cross tabs.
Question 2 of 5
In direct mail, what does red tag mean?
Mail that has been returned by the sender with angry handwritten notes
Mail that is categorized as political and will be treated as though it were first-class
Mail that has been paid for by a PAC
Mail that on first appearance looks like it supports an opponent, but on closer inspection, highlights their failings
Question 3 of 5
When buying online advertising space, you can often choose between buying CPM and what?
Question 4 of 5
When a candidate or issue isn't listed near the top of the ballot, it's often referred to as what type of race?
Question 5 of 5
In direct mail, how many seconds do you have to grab someone's attention?
Less than 3
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